Franson Wreland

Franson Wreland is a full service Architectural and Design Firm offering design services for new and remodeled residences, public buildings, retail and commercial structures. Corner pillars in our work process are creativity and engagement. We have earned a reputation for smart, functional and beautiful design as well as first-rate customer service.
Per Franson and Mattias Wreland, both born 1971, formed Franson Wreland Architecture and Design Studio in Stockholm in 2001. Since then Franson Wreland has gained valuable experience in the field of residential design, as well as a variety of other projects, including interior design, office spaces, retail design and product design.

Design approach

Collaboration is the corner stone of our practice. Using the term in its most inclusive sense, we bring together the clients, with their vision and resources, the site and its history, context and unique features and our creativity and experience, giving all a voice. The resulting dialogue reveals the opportunities and limitations of a given project. These are seen and used by us as a framework within which we innovate and create.

The importance of listening carefully to the client, the site and our experience is revealed in completed projects that are of enduring value, appropriate to their occupants and surroundings, with a great sense of belonging.

Process

We begin by collecting any and all information and documentation necessary for a thorough understanding of the clients wishes, their site and local conditions and regulations. We extensively explore subjective and conceptual aspects of the project using visual references and functional preferences from the client and our own reading of the site and the context.

We use this information to establish an overarching conceptual direction, which is explored through an ongoing process in collaboration with the client. The final version of this concept is developed through a supporting selection of materials, details and ongoing critique.

The final design is thoroughly documented, both to maintain a clear understanding of the process and direction with the client and to ensure that the finished project represents both the design intent and quality and material specifications. Our involvement through construction ensures that we resolve the inevitable ambiguities that arise during construction as well as seizing the opportunities that come from a work in progress. All this to the satisfaction of the client and in support of the original design concept.

Franson Wreland 2010

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